Our Framework

Customers continue to do business with you, even when your cost is not the lowest, because of their relationship with your company and people. Your employees and business stakeholders stay for the same reason: Relationship. To keep your business stakeholder relationships from deteriorating you need proactive and intentional dialogue about every area of expectation and need. 

Our framework includes seven important dialogues necessary for relationship alignment and development:

1. Definition - Dialogue about expectations, mutual value, terms, and equity.
2. Centricity - Dialogue about individual needs, culture, and personalization.
3. Engagement - Dialogue about communication and connection needs.
4. Responsibility - Dialogue about role knowledge needs and ability.
5. Accountability - Dialogue about ownership and disposition to relationship success.
6. Transparency - Dialogue about visibility, accessibility, and trust.
7. Staging - Dialogue about expectations of the experience and the environment where the relationship exists.

How can we help you initiate productive and meaningful dialogue with your customers, employees, and business stakeholders?

 Our Stakeholder Relationship Framework is part of customer and employee experience programs at eleven major universities. Ask us how our framework is helping companies clarify mutual value and expectations that lead to loyalty, retention, and repeat business.